Top 5 Hypercasual Games Performance in New Zealand - Q4 2021

During the fourth quarter of 2021, the top five hypercasual games in New Zealand demonstrated distinct patterns in weekly downloads, revenue, and active users. Here's a closer look at their performance based on data from Sensor Tower.

Guitar - Real games & lessons from MWM - AI Music and Creative Apps experienced a notable increase in weekly revenue, peaking at approximately $577 in mid-November. Downloads showed an upward trend towards the end of the quarter, with a high of 965 in mid-December. Weekly active users remained relatively stable, fluctuating between 1.4K and 2.3K.

Makeup Artist: Makeup Games from FunLanding Game Studio had a successful start in early October with weekly revenue reaching $529. However, revenue declined significantly towards the end of the quarter, dropping to $35 in the last week of December. Downloads followed a similar trend, peaking at 4.3K in early October and gradually decreasing to 894 by the end of December. Active users saw a decrease from 7.1K in early October to around 2.9K in late December.

Suspects: Mobile Detective by Unsolved Studios saw its highest weekly revenue of $614 in early October but faced a sharp decline to $70 by mid-December. Weekly downloads also varied, peaking at 558 in late November before plummeting to just 39 by the end of December. The game maintained a relatively steady number of active users, ranging from 429 to 960 throughout the quarter.

CraftBlock HD: Building 3D Crafting Game by Citadel Games showed moderate revenue performance, peaking at $416 in late November. Downloads were consistent but low, with a peak of 383 in late September and a low of 79 in late December. Active users followed a similar pattern, decreasing from 243 in late September to 79 by the end of December.

Piano - music & songs games, another app from MWM - AI Music and Creative Apps, had steady weekly revenue around $200-$300, peaking at $333 in mid-November. Downloads were relatively low, with a peak of 283 in early October and a minimum of 97 in mid-November. Active users remained stable, ranging from 873 to 1.3K throughout the quarter.

These insights are based on data from Sensor Tower. For a more detailed analysis, visit Sensor Tower's platform.